About SUTRA
A future where markets in India work for both people and planet by design — where sustainable, inclusive, and transparent sourcing is not an exception but is embedded in how markets function.
SUTRA exists to convene the leaders who can make responsible sourcing real. As a platform, it brings together government, business, finance, technology, farmer institutions, and civil society to advance the partnerships, practical innovation, and catalytic finance needed to move sustainable production from the exception to the standard. SUTRA turns shared ambition into co-created, scalable solutions that strengthen value chains, improve livelihoods, and align India’s growth with global sustainability goals.
Responsible Sourcing as The Way Markets Grow
Our vision is a future where India’s markets grow in ways that are inclusive, transparent and sustainable by design.
We believe responsible sourcing should not sit at the margins of business. It should be embedded in how value chains are built, how investment flows, how risks are managed and how growth is shared.
Connecting the People Shaping the Next Era of Sourcing
We chose the name because responsible sourcing depends on connection: connecting people, ideas, evidence and action across India’s value chains. It is about weaving together the perspectives of brands, suppliers, producers, policymakers, financiers, innovators and civil society to build markets that are more trusted, inclusive and future-ready.
Through SUTRA, we create space for honest dialogue, practical learning and meaningful collaboration. We bring forward market signals, field insights and proof of what works — so better sourcing becomes easier to understand, easier to invest in and easier to scale.
Through the flagship SUTRA Summit and our year-round network, we keep this thread alive — tracking what is changing, elevating what is working and creating the conversations that can move markets.
The Future of Sourcing Is Being Shaped Now
The way supply chains compete is changing. It is no longer enough to source at scale; markets are asking for greater visibility, stronger assurance and better outcomes for people and the planet.
For India, this is a moment of possibility.
As a major sourcing and production economy, India can help define what responsible, resilient and inclusive supply chains look like in practice. The opportunity is not only to respond to change, but to lead it.
SUTRA is where we come together to do that work — to understand the risks, recognise the opportunities and build the partnerships that can move responsible sourcing from ambition to action.
About SUTRA
SUTRA is a platform convened by IDH that connects brands, producers, government, finance, and civil society to raise ambition on responsible sourcing in India. We curate signals and insights, building proof that can travel across sectors, to catalyze partnerships that align incentives, investment, and accountability—so better sourcing becomes the norm, not the exception.
SUTRA exists for a simple reason: the future of sourcing will be won by those who can prove that competitiveness and responsibility can grow together.
Each year, the flagship SUTRA Summit comes together to push the bar on responsible sourcing and turn ambition into outcomes. We connect unlikely partners and enable meaningful collaboration across sectors: brands and suppliers, farmer institutions and innovators, policymakers and financiers. We curate the signals that matter, translate field realities into decision-ready insight, and elevate proof that works—so the ecosystem spends less time reinventing and more time scaling what is effective.
Principles we hold SUTRA to:
Why SUTRA Matters
A Market in Transition
An India Opportunity
A Platform That Connects the Right Actors
A Strategic Audience for Partners
A High-Impact Opportunity
Robert D. Jr
COO, Horizon Retail Group
Buying our first home felt overwhelming, but this team made the entire journey effortless. They explained each step clearly, responded to every question, and always placed our needs first. With their steady guidance, we found the perfect home.